Ever tried on something at the store and it looked great, and then you get home and it looks terrible?
What the heck?
An investigation of the lighting in dressing rooms of 17 top stores showed the jaw-dropping difference in how the same outfit looks.
The same model tried on the same clothes at these stores and this is the result.
Stunning and eye-opening. I didn’t think the results would be so amazing. Those stores really have shoppers fooled.