Joe Ditzel

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Clothing and Style

The Shocking Difference In Dressing Room Lighting in 17 Stores

Joe Ditzel

Ever tried on something at the store and it looked great, and then you get home and it looks terrible?

What the heck?

An investigation of the lighting in dressing rooms of 17 top stores showed the jaw-dropping difference in how the same outfit looks.

The same model tried on the same clothes at these stores and this is the result.

Forever 21

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

The Limited

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Nordstrom

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Macy’s

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Top Shop

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Bergdorf’s

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

American Eagle

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Old Navy

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Nordstrom

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

J. Crew

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Target

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Uniqlo

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Urban Outfitters

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Banana Republic

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Filene’s

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Zara

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

Victoria’s Secret

French 18th Century, Young Woman with a Muff, , c. 1750, oil on canvas, Chester Dale Collection
Courtesy National Gallery of Art

 

Stunning and eye-opening. I didn’t think the results would be so amazing. Those stores really have shoppers fooled.

Joe Ditzel

Joe Ditzel is a keynote speaker, humor writer, and really bad golfer. You can reach him via email at [email protected] as well as Twitter, Facebook, Google+ and LinkedIn.